IQPC blickt auf ein erfolgreiches Jahresforum Pharma Sales Force 2011.
Über 130 Teilnehmer nahmen an der Pharma Sales Force 2011 teil, um sich
über aktuelle Herausforderungen im Pharmavertrieb auszutauschen. Auch das Networking kam wiedermal nicht zu kurz: Der Kongress bot zahlreiche Gelegenheiten zum
offenen Austausch an. Und auch im Anschluss
konnten Themen und Gespräche in angenehmer Atmosphäre vertieft werden.
Mehr als 30 Fachvorträge, Round-Table-Diskussionen und Workshops zu den
Themen Market Access, Marketing und Vertrieb boten die Möglichkeit zum
Benchmarking der eigenen Konzepte und Strategien.
Sehen Sie hier die schönsten Eindrücke der diesjährigen Pharma Sales Force 2011 im Impressionen-Video:
Für ein gelungenes Jahresforum in 2011 dankt IQPC allen Teilnehmern, Sprechern, Sponsoren und Medienpartnern. Die Vorbereitungen für 2012 sind bereits in vollem Gange. Bis nächstes Jahr!
Posts mit dem Label pharma werden angezeigt. Alle Posts anzeigen
Posts mit dem Label pharma werden angezeigt. Alle Posts anzeigen
Freitag, 11. November 2011
Mittwoch, 19. Oktober 2011
Learn more about the Drug Discovery Process
We've all been touched by the miracles of modern medicine. But few people understand how medicines are made, and the immense effort required to get them to market and into our hands.
Discovery Partnerships gives you the change to share costs, developments and challenges along the way.
Efficient drug discovery is still the key for the pharmaceutical industry to survive. With pharmaceutical companies worrying strongly about how to fasten time-to-market, effective drug discovery and enhanced prognosis become more important than ever. Therefore, many pharmaceutical companies are looking for long-term alliances and innovative ways of partnering to speed up development time and share risks.
IQPC's annual congress "Discovery Partnerships" is back. The only European event covering Early Discovery and Pre-clinical Partnerships! Be prepared for 2012 and beyond. Join the 3rd International Congress DISCOVERY PARTNERSHIPS from the 13 - 14 December 2011 in Düsseldorf, Germany.
Dieser in Englisch abgehaltene Fachkongress wird für die Fach- und Führungskräfte von pharmazeutischen Unternehmen, CROs sowie Biotechs initiiert. – Wie können erfolgreiche Partnerschaften etabliert werden? Welche Balance zwischen Risikostreuung und Kostenteilung ist vor allem bei einer Partnerschaft von KMUs und CROs optimal? Welche Vorteile bringen "2.0 Kommunikationskanäle" mit sich? – Diese und weitere Fragestellungen bilden den Rahmen des "3rd International Congress Discovery Partnerships".
Discovery Partnerships gives you the change to share costs, developments and challenges along the way.
Efficient drug discovery is still the key for the pharmaceutical industry to survive. With pharmaceutical companies worrying strongly about how to fasten time-to-market, effective drug discovery and enhanced prognosis become more important than ever. Therefore, many pharmaceutical companies are looking for long-term alliances and innovative ways of partnering to speed up development time and share risks.
IQPC's annual congress "Discovery Partnerships" is back. The only European event covering Early Discovery and Pre-clinical Partnerships! Be prepared for 2012 and beyond. Join the 3rd International Congress DISCOVERY PARTNERSHIPS from the 13 - 14 December 2011 in Düsseldorf, Germany.
Dieser in Englisch abgehaltene Fachkongress wird für die Fach- und Führungskräfte von pharmazeutischen Unternehmen, CROs sowie Biotechs initiiert. – Wie können erfolgreiche Partnerschaften etabliert werden? Welche Balance zwischen Risikostreuung und Kostenteilung ist vor allem bei einer Partnerschaft von KMUs und CROs optimal? Welche Vorteile bringen "2.0 Kommunikationskanäle" mit sich? – Diese und weitere Fragestellungen bilden den Rahmen des "3rd International Congress Discovery Partnerships".
Dienstag, 11. Oktober 2011
Contract research on the rise
The global economic crisis has got most businesses pinching pennies just to stay afloat, and the drug development industry is no exception. But at least one area of the biotechnology sector -- contract research organizations (CROs) -- is on the rise.
CROs first showed up in the biotech industry in the late 1970s and quickly took on a significant role in research and development (R&D), eventually expanding from drug discovery and preclinical work to clinical trials, drug manufacturing, and even marketing.
According to a 2005 Thomson CenterWatch survey, the $15 billion CRO industry was growing at a rate of 12% each year, but data from the past two years show a substantially higher annual growth rate of nearly 17%. In 2007, of the approximately $60 billion biotech and pharmaceutical companies spent on drug
development, $15 billion (25%) was outsourced. Last year, despite the economic recession, the CRO market grew to nearly $20 billion -- 29% of the $74 billion drug development budget.
The number and depth of the connections between CROs and drug developers has grown so much, they now have their own match-making website. Last October, serial biotech entrepreneur Jae Chung started what he expected to be a simple drug development directory. Now, just three months after its late April launch, goBalto boasts more than 7000 companies and consultants, including 2,200 CROs, all of which can be searched and rated by one another. With a couple of hundred companies and consultants adding themselves each week,
"we're one of the fastest growing professional networking sites," Chung said. Finding partnerships, which used to take four to six weeks, can now take as little as two days, he claimed.
The types of partnerships that CROs make are also changing. While pharmaceutical companies used to contract work on single projects, explained Quintiles Transnational Corp. Executive Vice President Ronald Wooten, they're now outsourcing entire programs. "The CRO really becomes a permanent supplier of certain functions." Indeed, concurred John Watson, the President of Strategic Partnering and Integrated Drug Development Group at Covance, "with all the [recent budgetary] pressure that the larger pharmaceutical companies are under, there's been a shift to more strategic outsourcing" where CROs are no longer mere service providers, but full service collaborators.
"In turbulent economic times, clients have a greater need particularly for advisory services," Josef von Rickenbach, Chairman and CEO of PAREXEL International, agreed in an email. Some CROs are even stepping in to help make starting new biotech and pharma projects a safer endeavor -- Quintiles, for example, now co-invests in some projects with their clients so as to reduce the financial risk of any single program.
More integrated partnerships can shorten the time it takes to develop new drugs, and at an average of $2 million in lost revenue per day, significantly lower costs as well. Covance, for example, claims that their services can cut the time for preclinical testing by more than half.
In addition, such dynamic partnerships serve to keep fixed costs low and "relieve [biotech and pharmaceutical companies] of the burdens and overheads of process management so they can focus on the medical, scientific, and regulatory aspects of drug development," Wooten explained. "It's all about the pharma companies wanting to be more virtual and more variable," Wooten said. For smaller biotech companies, virtuality is nothing new, but the virtual business is certainly becoming more popular during these times of economic budget crunching. Zafgen Inc., for example, an early phase biotech company focused
on developing new therapies for obesity, recently switched to outsourcing 100% of their work, including not just the drug development projects, but human resources, legal, and communication functions as well. This shift involved a staff cut of more than 50%, as well as a move to cheaper office space with no laboratories and the selling of their lab equipment. "We should all be careful about every dime we spend in biotech," said Tom Hughes, the company's president and CEO.
Despite the economic motivation for this recent restructuring, Hughes believes in enlisting the help of CROs where possible even in more lucrative times. "It's a great way to get some extra brains on the problem," he said. "There's a wealth of expertise out there that you can tap into that you would never be able to develop yourself."
The current CRO boom is not limited to United States. In China, in particular, the market seems to be accelerating even more rapidly. "From the end of 2007 to now, [during] the recession period globally, we do see the growth in China is stronger," said Jenny Zhang, a North America-based business development director for the Chinese company Tigermed Consulting Ltd. In addition to the big, international pharmaceutical companies setting up R&D centers in Asia, China's domestic drug companies are growing as well.
In both cases, Zhang said, this growth stems primarily from a cost advantage to doing business in China, both in physician salaries and healthcare costs, as well as what she calls the "patient advantage." In the US, patients -- especially those with health insurance -- are reluctant to participate in clinical trials. "In China," she said, "we have 1.3 billion people, [most of whom] don't have good access to the health care system." Participating in a study is often their best chance for treatment.
Both domestically and internationally, the CRO market is rapidly expanding, and while the recent economic depression may have instigated this change, outsourcing in biopharma is increasingly becoming the new way of doing business. Even when the economy bounces back, Wooten doesn't predict a reversal of this trend. If anything, he said, "I see an acceleration of it."
Source: The Scientist - Posted by Jef Akst
CROs first showed up in the biotech industry in the late 1970s and quickly took on a significant role in research and development (R&D), eventually expanding from drug discovery and preclinical work to clinical trials, drug manufacturing, and even marketing.
According to a 2005 Thomson CenterWatch survey, the $15 billion CRO industry was growing at a rate of 12% each year, but data from the past two years show a substantially higher annual growth rate of nearly 17%. In 2007, of the approximately $60 billion biotech and pharmaceutical companies spent on drug
development, $15 billion (25%) was outsourced. Last year, despite the economic recession, the CRO market grew to nearly $20 billion -- 29% of the $74 billion drug development budget.
| Tip: 3rd International Congress Discovery Partnerships from 13 - 14 December 2011 im Radisson Blu Scandinavia in Düsseldorf, Germany |
"we're one of the fastest growing professional networking sites," Chung said. Finding partnerships, which used to take four to six weeks, can now take as little as two days, he claimed.
The types of partnerships that CROs make are also changing. While pharmaceutical companies used to contract work on single projects, explained Quintiles Transnational Corp. Executive Vice President Ronald Wooten, they're now outsourcing entire programs. "The CRO really becomes a permanent supplier of certain functions." Indeed, concurred John Watson, the President of Strategic Partnering and Integrated Drug Development Group at Covance, "with all the [recent budgetary] pressure that the larger pharmaceutical companies are under, there's been a shift to more strategic outsourcing" where CROs are no longer mere service providers, but full service collaborators.
"In turbulent economic times, clients have a greater need particularly for advisory services," Josef von Rickenbach, Chairman and CEO of PAREXEL International, agreed in an email. Some CROs are even stepping in to help make starting new biotech and pharma projects a safer endeavor -- Quintiles, for example, now co-invests in some projects with their clients so as to reduce the financial risk of any single program.
More integrated partnerships can shorten the time it takes to develop new drugs, and at an average of $2 million in lost revenue per day, significantly lower costs as well. Covance, for example, claims that their services can cut the time for preclinical testing by more than half.
In addition, such dynamic partnerships serve to keep fixed costs low and "relieve [biotech and pharmaceutical companies] of the burdens and overheads of process management so they can focus on the medical, scientific, and regulatory aspects of drug development," Wooten explained. "It's all about the pharma companies wanting to be more virtual and more variable," Wooten said. For smaller biotech companies, virtuality is nothing new, but the virtual business is certainly becoming more popular during these times of economic budget crunching. Zafgen Inc., for example, an early phase biotech company focused
on developing new therapies for obesity, recently switched to outsourcing 100% of their work, including not just the drug development projects, but human resources, legal, and communication functions as well. This shift involved a staff cut of more than 50%, as well as a move to cheaper office space with no laboratories and the selling of their lab equipment. "We should all be careful about every dime we spend in biotech," said Tom Hughes, the company's president and CEO.
Despite the economic motivation for this recent restructuring, Hughes believes in enlisting the help of CROs where possible even in more lucrative times. "It's a great way to get some extra brains on the problem," he said. "There's a wealth of expertise out there that you can tap into that you would never be able to develop yourself."
| Tip: Download free articles, whitepapers and presentations on Discovery Partnerships |
In both cases, Zhang said, this growth stems primarily from a cost advantage to doing business in China, both in physician salaries and healthcare costs, as well as what she calls the "patient advantage." In the US, patients -- especially those with health insurance -- are reluctant to participate in clinical trials. "In China," she said, "we have 1.3 billion people, [most of whom] don't have good access to the health care system." Participating in a study is often their best chance for treatment.
Both domestically and internationally, the CRO market is rapidly expanding, and while the recent economic depression may have instigated this change, outsourcing in biopharma is increasingly becoming the new way of doing business. Even when the economy bounces back, Wooten doesn't predict a reversal of this trend. If anything, he said, "I see an acceleration of it."
Source: The Scientist - Posted by Jef Akst
Freitag, 7. Oktober 2011
Konsequenzen des AMNOG für den Bestandsmarkt und für Indikationserweiterungen
Mit dem Inkrafttreten des AMNOG zum 1. Januar 2011 hat eine neue Zeitrechnung begonnen. Der Pharma-Vertrieb steht vor neuen Herausforderungen.
Mehr zu diesem Thema erfahren Sie auf der Pharma Sales Force u.a. von Dr. Steffen Wahler, Vice President Clinical Outcome and Reimbursement bei der Iroko Cardio International Sàrl in Genf. In dieser Funktion leitet er auch den Außendienst seines Unternehmens in Deutschland, Österreich und Polen. Zuvor war er seit dem Jahr 2006 Geschäftsführer des Geschäftsbereichs „Gesundheitsökonomie” im vfa. Er studierte Humanmedizin in Hamburg, Volkswirtschaftslehre an der University of California, Santa Barbara und Gesundheitsökonomie an der University of York. Er verantwortete in leitender Funktion die Themen Gesundheits-, Vertrags- und Kostenmanagement bei mehreren gesetzlichen Krankenversicherungen und internationalen pharmazeutischen Unternehmen. Dr. med. Steffen Wahler war vier Jahre Mitglied des Kuratoriums des IQWiG.
Treffen Sie Dr. Steffen Wahler und viele andere Experten auf der Pharma Sales Force 2011 in Berlin. Mehr Informationen finden Sie hier.
- Wie sollte sich die Industrie auf Nutzenbewertungen im Bestandsmarkt vorbereiten?
- Welche Problemstellungen gibt es bei der Zulassung neuer Anwendungsgebiete?
- Welche konkreten Auswirkungen ergeben sich für die Vertriebsstrukturen?
Mehr zu diesem Thema erfahren Sie auf der Pharma Sales Force u.a. von Dr. Steffen Wahler, Vice President Clinical Outcome and Reimbursement bei der Iroko Cardio International Sàrl in Genf. In dieser Funktion leitet er auch den Außendienst seines Unternehmens in Deutschland, Österreich und Polen. Zuvor war er seit dem Jahr 2006 Geschäftsführer des Geschäftsbereichs „Gesundheitsökonomie” im vfa. Er studierte Humanmedizin in Hamburg, Volkswirtschaftslehre an der University of California, Santa Barbara und Gesundheitsökonomie an der University of York. Er verantwortete in leitender Funktion die Themen Gesundheits-, Vertrags- und Kostenmanagement bei mehreren gesetzlichen Krankenversicherungen und internationalen pharmazeutischen Unternehmen. Dr. med. Steffen Wahler war vier Jahre Mitglied des Kuratoriums des IQWiG.
Treffen Sie Dr. Steffen Wahler und viele andere Experten auf der Pharma Sales Force 2011 in Berlin. Mehr Informationen finden Sie hier.
Dienstag, 27. September 2011
Diskutieren Sie mit Patrick Langecker - Leiter Multichannel Management der Bayer Vital GmbH
Patrick Langecker leitet seit Januar 2011 das Team Multichannel Management bei der Bayer Vital GmbH in der Business Unit General Medicine. In diesem neu geschaffenen Team geht es um die geschäftsnahe Vernetzung aller möglichen Kommunikationskanäle zum Kunden in Ergänzung zum Außendienst. Zuvor war er zwei Jahre im Bereich Marketing and Sales Innovations als Leiter Dialogmarketing businessübergreifend tätig. Von 2005 bis 2008 war er für die Endkundenansprache im Marketing von Diabetes Care der Bayer Vital verantwortlich. Vor seiner Zeit bei Bayer arbeitete er als CRM- und Dialogexperte für internationale Konzerne im Finanzdienstleistungs-, Reise- und Automobilbereich, sowie für große Servicedienstleister.
Auf der Pharma Sales Force 2011 wird Patrick Langecker die interaktive Brainstorming Session zu Closed Loop Marketing moderieren. Nutzen Sie die Möglichkeit zum informellen Erfahrungsaustausch. Diskutieren Sie in kleinen Gruppen aktuelle Herausforderungen und Perspektiven im Pharmavertrieb und profitieren Sie vom Wissen unserer Branchenexperten. Bringen Sie eigene Ideen und Erfahrungen ein und tauschen Sie sich mit anderen Teilnehmern in einem offenen Diskussionsforum aus!
Mehr Informationen zu dem Jahresforum und den Brainstorming Sessions finden Sie hier.
Auf der Pharma Sales Force 2011 wird Patrick Langecker die interaktive Brainstorming Session zu Closed Loop Marketing moderieren. Nutzen Sie die Möglichkeit zum informellen Erfahrungsaustausch. Diskutieren Sie in kleinen Gruppen aktuelle Herausforderungen und Perspektiven im Pharmavertrieb und profitieren Sie vom Wissen unserer Branchenexperten. Bringen Sie eigene Ideen und Erfahrungen ein und tauschen Sie sich mit anderen Teilnehmern in einem offenen Diskussionsforum aus!
Mehr Informationen zu dem Jahresforum und den Brainstorming Sessions finden Sie hier.
Dienstag, 20. September 2011
Free whitepapers on Pharmacogenomics and Drug Transporters
Access free whitepapers on Pharma Imaging and Modelling for Optimized Translational Research; for example articles on Pharmacogenomics and Drug Transporters:
It is well recognized that different patients respond in different ways to the same medication. These differences are often greater among members of a population than they are within the same person at different times (or between monozygotic twins).
Pharmaceutical companies are investing research time into understanding and modelling of drug transporters to better predict drug-drug interactions and toxicities. Whilst understanding drug-drug interactions can enhance study efficiency and drug efficacy, the challenges presented by drug transporters are complex.
Access more at: Imaging and Modelling for Optimized Translational Research
Mittwoch, 14. September 2011
Optimizing drug discovery through microdosing
Defining a microdose
The EMEA Position Paper defines the human microdose as the 1/100th of the dose calculated to yield a pharmacological effect of the compound based on primary pharmacodynamic data obtained from animal and in vitro models. According to the EMEA guidelines, the total amount of drug compound(s) being tested and administered in a human microdosing study must not exceed 100 micro grams.
Microdosing in optimizing drug discovery
Advances in areas of combinational chemistry, molecular and cell biology, high throughput technology and strong economic forces have lead to greater competition and rapid changes in nonclinical drug development. Patients, physicians and pharmaceutical sponsors alike are looking for more effective and safer medicines to be developed faster and also have improved costeffectiveness (Lesko et al., 2000).
Reigner et al. (1996) have explained that predictive power of preclinical drug metabolism has advanced due to a considerable betterment in the understanding of the relationships between in vitro, animal and human pharmacokinetics. They further emphasize that focussed application of pharmacokinetics and pharmacodynamics has improved the efficacy of the drug development process in the pharmaceutical industry. Microdosing has proven to be an effective method to understand the pharmacokinetic and pharmacodynamic behaviour of new drugs in humans.
Microdosing has hastened the pharmaceutical preclinical to clinical translation involved in the drug development process. Pang, Rodrigues and Peter (2009, p. 363) elucidate that microdosing has not been developed to determine the safety or efficacy of test compounds when administered to humans. The main purpose of human microdosing studies is to determine key pharmacokinetic parameters in reaction to very small doses of a new drug being tested.
Advent of microdosing
Drug discovery is a long drawn process that involves preclinical pharmacological testing and clinical application in animals and then humans, before drugs can be certified for normal dosage and prescription. Considering the fact that microdoses help decipher the pharmacokinetics in humans for varied newly developed pharmaceutical compounds, large amount of resources in the form of time, energy and money need not be invested into a new drug candidate that is unsuccessful at this level itself.
As a matter of fact, around 40% of the newly developed drugs are withdrawn after phase 1 clinical trial because of undesirable pharmacokinetic properties (Lappin and Garner, 2003). Accordingly, a phase 0 testing has been introduced before the traditionally followed phase 1 clinical trial in humans. Through this, microdosing can be performed in human volunteers in phase 0 following minimal trials in animals. Based on the performance and pharmacokinetic behaviour during this stage, failure drugs can be easily identified and eliminated at the earlier stages without wasting much of time and energy in further drug development and testing, On the other hand, microdosing also helps identify the more promising drug compounds from a pool that could be further explored and developed to achieve desired clinical results in humans when they are tested at later stages of drug development. Sarapa (2003) highlights that two of the most important positive outcomes of performing phase 0 studies by administering microdoses to humans are the reduction in time and resources wasted in prolonged further testing and reduced attrition during drug testing.
Concentration of microdoses
A microdose is usually 100 times less concentrated than the medication that would be administered once tested and verified. This way the concentration of the newly developed drug entering the human system would be well less than 1/100 concentration of the drug. This is less liable to produce any harm to the human volunteers during testing.
Microdosing procedure
Selecting candidates for human microdosingPharmacological activity is first studies in animal models. Based on this demonstration and minimal animal testing, it is decided whether or not to proceed with clinical trials in humans. Accordingly, candidates for the human microdosing study are selected.
>> Read more on:
Download the full 7-page PDF article for free, click here.
The EMEA Position Paper defines the human microdose as the 1/100th of the dose calculated to yield a pharmacological effect of the compound based on primary pharmacodynamic data obtained from animal and in vitro models. According to the EMEA guidelines, the total amount of drug compound(s) being tested and administered in a human microdosing study must not exceed 100 micro grams.
Microdosing in optimizing drug discovery
Advances in areas of combinational chemistry, molecular and cell biology, high throughput technology and strong economic forces have lead to greater competition and rapid changes in nonclinical drug development. Patients, physicians and pharmaceutical sponsors alike are looking for more effective and safer medicines to be developed faster and also have improved costeffectiveness (Lesko et al., 2000).
Reigner et al. (1996) have explained that predictive power of preclinical drug metabolism has advanced due to a considerable betterment in the understanding of the relationships between in vitro, animal and human pharmacokinetics. They further emphasize that focussed application of pharmacokinetics and pharmacodynamics has improved the efficacy of the drug development process in the pharmaceutical industry. Microdosing has proven to be an effective method to understand the pharmacokinetic and pharmacodynamic behaviour of new drugs in humans.
Microdosing has hastened the pharmaceutical preclinical to clinical translation involved in the drug development process. Pang, Rodrigues and Peter (2009, p. 363) elucidate that microdosing has not been developed to determine the safety or efficacy of test compounds when administered to humans. The main purpose of human microdosing studies is to determine key pharmacokinetic parameters in reaction to very small doses of a new drug being tested.
Advent of microdosing
Drug discovery is a long drawn process that involves preclinical pharmacological testing and clinical application in animals and then humans, before drugs can be certified for normal dosage and prescription. Considering the fact that microdoses help decipher the pharmacokinetics in humans for varied newly developed pharmaceutical compounds, large amount of resources in the form of time, energy and money need not be invested into a new drug candidate that is unsuccessful at this level itself.
As a matter of fact, around 40% of the newly developed drugs are withdrawn after phase 1 clinical trial because of undesirable pharmacokinetic properties (Lappin and Garner, 2003). Accordingly, a phase 0 testing has been introduced before the traditionally followed phase 1 clinical trial in humans. Through this, microdosing can be performed in human volunteers in phase 0 following minimal trials in animals. Based on the performance and pharmacokinetic behaviour during this stage, failure drugs can be easily identified and eliminated at the earlier stages without wasting much of time and energy in further drug development and testing, On the other hand, microdosing also helps identify the more promising drug compounds from a pool that could be further explored and developed to achieve desired clinical results in humans when they are tested at later stages of drug development. Sarapa (2003) highlights that two of the most important positive outcomes of performing phase 0 studies by administering microdoses to humans are the reduction in time and resources wasted in prolonged further testing and reduced attrition during drug testing.
Concentration of microdoses
A microdose is usually 100 times less concentrated than the medication that would be administered once tested and verified. This way the concentration of the newly developed drug entering the human system would be well less than 1/100 concentration of the drug. This is less liable to produce any harm to the human volunteers during testing.
Microdosing procedure
Selecting candidates for human microdosingPharmacological activity is first studies in animal models. Based on this demonstration and minimal animal testing, it is decided whether or not to proceed with clinical trials in humans. Accordingly, candidates for the human microdosing study are selected.
>> Read more on:
- Microdose synthesis
- Administration of Human microdose
- Bio analysis post microdosing
- Advantages of Microdosing
- Limitations of Microdosing
- Microdosing in drug development
- Regulations for microdosing
- Conclusion
Download the full 7-page PDF article for free, click here.
Want to learn more about drug discovery?
Visit our Download Center for more articles, whitepapers and interviews:
http://bit.ly/preclinical-clinical-translation
Visit our Download Center for more articles, whitepapers and interviews:
http://bit.ly/preclinical-clinical-translation
Dienstag, 13. September 2011
Tackling the Challenge of Serialisation and Traceability
As counterfeit drug sales become increasingly costly to both pharmaceutical manufacturers and patients, companies are attempting to address the challenges of serialisation and traceability to reduce the burden on health services across the world. There is already a great degree of activity in the industry to help boost supply chain security, reduce counterfeiting and ultimately protect patient safety and companies' bottom lines, and one company which is aiming make a difference in the sector is Belgian firm Zetes.
The coding systems company has already is predicted a "very good financial year" after revenues rose by almost six per cent in the first half of 2010, largely due to sales in its Goods ID division, which focuses on technologies used to manage products through the supply chain using barcodes, RFID and voice recognition systems. In its interim results statement, the firm revealed that although much of Zetes Goods ID division sales come from the food sector, it has begun to make forays into the pharmaceutical sector and has ambitious plans with regards to serialisation and traceability.
"From a sector perspective, the distribution sector and the pharmacy sector are the ones supporting the growth," the company stated. At the start of the month, Zetes' expanded its activities in the pharmaceutical sector by launching a new datamatrix marking, control and serialisation solution which it claims will "help drug manufacturers across Europe comply with new and incoming legislation regarding the identification of secondary packaging of medical goods". The solution ensures the accurate affixing of datamatrix codes, either directly on the package (coding or marking) or via real-time printed labels, which is designed to minimise the chances of counterfeiting occurring. In addition, the tool also handles serialisation, tamper-evident sealing, and labelling with pre-printed labels, with Zetes claiming it has been designed to integrate with high speed production lines, which will ensure secure marking and inspection and the storage of data of up to 500 packs per minute.
Alain Wirtz, chief executive of Zetes, said that improving traceability is an "increasing challenge" for many manufacturers, with one drug manufacturer in France already utilising the news system to print the datamatrix codes needed to comply with the country's CIP13 batch-level coding requirements. He explained: "Our solution has been developed based upon our extensive experience with designing, building and implementing print and labelling systems, which are already used by many drug manufacturers at the end of their production lines." Mr Wirtz said that the counterfeiting of medicinal products is an "increasing threat to public health and safety", and pointed out that the European Federation of Pharmaceutical Industries and Associations is working on an end-to-end product verification system, based on mass serialisation.
By identifying each individual product, he noted that the industry may be able to combat counterfeiting, reduce theft and derivations, and thus ensure improved patient safety. With industry leaders keen to identify the best way of achieving a smooth transition to mass serialisation and keep apace of the rapidly-evolving authentication, serialisation and track and trace systems in order to reduce counterfeiting and remain competitive, developments such as those being made by Zetes are likely to continue to increase in volume in the coming months and years.
Cost-effective supply chain security and compulsory safety features are industry buzzwords and both will play a key role in serialisation and traceability in the near future.
The coding systems company has already is predicted a "very good financial year" after revenues rose by almost six per cent in the first half of 2010, largely due to sales in its Goods ID division, which focuses on technologies used to manage products through the supply chain using barcodes, RFID and voice recognition systems. In its interim results statement, the firm revealed that although much of Zetes Goods ID division sales come from the food sector, it has begun to make forays into the pharmaceutical sector and has ambitious plans with regards to serialisation and traceability.
"From a sector perspective, the distribution sector and the pharmacy sector are the ones supporting the growth," the company stated. At the start of the month, Zetes' expanded its activities in the pharmaceutical sector by launching a new datamatrix marking, control and serialisation solution which it claims will "help drug manufacturers across Europe comply with new and incoming legislation regarding the identification of secondary packaging of medical goods". The solution ensures the accurate affixing of datamatrix codes, either directly on the package (coding or marking) or via real-time printed labels, which is designed to minimise the chances of counterfeiting occurring. In addition, the tool also handles serialisation, tamper-evident sealing, and labelling with pre-printed labels, with Zetes claiming it has been designed to integrate with high speed production lines, which will ensure secure marking and inspection and the storage of data of up to 500 packs per minute.
Alain Wirtz, chief executive of Zetes, said that improving traceability is an "increasing challenge" for many manufacturers, with one drug manufacturer in France already utilising the news system to print the datamatrix codes needed to comply with the country's CIP13 batch-level coding requirements. He explained: "Our solution has been developed based upon our extensive experience with designing, building and implementing print and labelling systems, which are already used by many drug manufacturers at the end of their production lines." Mr Wirtz said that the counterfeiting of medicinal products is an "increasing threat to public health and safety", and pointed out that the European Federation of Pharmaceutical Industries and Associations is working on an end-to-end product verification system, based on mass serialisation.
By identifying each individual product, he noted that the industry may be able to combat counterfeiting, reduce theft and derivations, and thus ensure improved patient safety. With industry leaders keen to identify the best way of achieving a smooth transition to mass serialisation and keep apace of the rapidly-evolving authentication, serialisation and track and trace systems in order to reduce counterfeiting and remain competitive, developments such as those being made by Zetes are likely to continue to increase in volume in the coming months and years.
Cost-effective supply chain security and compulsory safety features are industry buzzwords and both will play a key role in serialisation and traceability in the near future.
Want to learn more about developments and technologies in pharmaceutical authentication?
Visit our Download Center for more articles, whitepapers and interviews:
http://bit.ly/track-and-trace
Visit our Download Center for more articles, whitepapers and interviews:
http://bit.ly/track-and-trace
Mittwoch, 7. September 2011
Der Pharma-Markt nach dem AMNOG
Yvonne Bruchhausen, Leiterin Key Account Solutions bei GlaxoSmithKline Deutschland, sprach exklusiv mit IQPC über den aktuellen Status bei Direktverträgen, entscheidende Kriterien für erfolgreich abgeschlossene Verträge, und wie sich der Markt durch das Arzneimittelmarkt-Neuordnungsgesetz (AMNOG) verändern wird. Das AMNOG soll künftig direkte Verhandlungen von Herstellern und Kassen ermöglichen.
Das Interview wurde als Video aufgezeichnet. Starten Sie das Video hier.
Das Interview wurde als Video aufgezeichnet. Starten Sie das Video hier.
Dienstag, 6. September 2011
Current legislative and regulatory infrastructure - in the context of pharmaceutical product tracking
In present times, legislative and regulatory measures are of great importance in the pharmaceutical industry. We always take it for granted that pharmaceutical products around us are appropriately manufactured, properly labelled and safe for consumption. This trust is due to the fact that we believe these pharmaceutical products are manufactured and tested under strict regulations and laws formed by the government. It is only this way they can reach the patient or the end user. However, this view is quite far from the real truth. The real legislative and regulatory infrastructure was first given proper shape in 1927 when the FDA (Food & Drug Administration) was formed. These days one of the most important aspects concerning pharmaceutical industry is pharmaceutical product tracking and the laws and regulations dealing with this aspect. A good and efficient system meant for tracking and tracing pharmaceutical products will eventually help in detecting the counterfeit medicines. Moreover, this system also helps in a better control of supply chain and also the proper identification of pharmaceutical products even if recalls are required. However, counterfeit medicines are by and large still the biggest challenge to be dealt with. It is to be noted that fraud and counterfeiting are the most risky factors when we are talking about the safety of pharmaceuticals.
Developments in pharmaceutical product tracking in the USA
In the year 2004, the FDA, in its first report dealing with the problem of counterfeit drugs, emphasised the importance of electronic track & trace technology to ensure the safety of the supply of medicines. The FDA implemented the use of RFID (Radio Frequency Identification) technology to be the standard technology in tracking and tracing pharmaceutical products in 2007. RFID is a kind of technology which by using radio frequencies allows the automatic identification & data capture of a product. Under this technology, usually a unique or an exclusive type of identifier and some additional information is attached with the product using a device called as microchip.
This information can be read and interpreted by using a wireless device called an RFID reader, which uses radio frequencies to read an electronic tag attached to the product and identifies this unique identifier. However, implementing such a system in the pharmaceutical industry, some basic industry standards, as well as the necessary IT infrastructure first had to be set up. The RFID system will now be implemented under the Prescription Drug Marketing Act (1987). Although strongly favoured by the FDA and the US pharmaceutical industry, there are some issues involved with using RFID technology. First of all, it is quite costly and another issue is regarding the patient’s privacy. Further, in the USA, some medicines are packed in smaller packs by the pharmacists and in these cases a bar code system and RFID does not allow total control of the product. In Europe, there is a unit of use pack which allows the total control of the supply chain. Moreover, most companies are still hesitant in attaching the RFID tags to pharmaceutical products as they are still waiting for maturing of technical standards. The war against the counterfeit medicines is slowly shifting into full gear in the USA, as the government has also formed a new law making this counterfeit medicines issue a criminal offence with the offender facing punishment of up to life imprisonment, depending on the severity of patient suffering.
Product tracking for supply chain efficiency and protection
In present times, pharmaceutical companies and regulatory agencies are very concerned about fraud and counterfeiting issues in the whole supply chain network especially when the medicines are getting expensive. The government plays a very important role in protecting people from counterfeit drugs by introducing regulations and laws covering the whole pharmaceuticals supply chain which puts a check at each and every stage, starting right from the production facility. In the last five years, the technology used for tracking pharmaceutical products has been developed and upgraded many times due to technological advancements. This has led to many possibilities like tracing and tracking these products down to an item level. RFID technology, scanning technology, 2D matrix codes and sophisticated databases have enormously helped in offering more accountability all over the supply chain.
Therefore, the emergence of track & trace systems for drugs is becoming a necessity and due to this reason this has become a legal requirement in many countries. Different methods are given importance in different countries depending on the requirements and packaging standards of drugs. While in Europe 2D data matrix codes are given preference, in the USA, RFID technology is the preferred one. It is to be noted that RFID is considered to have more advantages than the other technologies as it can also monitor other conditions like temperature when drugs are transported from one place to another. So in order for the supply chain to be robust, these tracking and tracing technologies have to be in place.
Download the full article for free:
Developments in pharmaceutical product tracking in the USA
In the year 2004, the FDA, in its first report dealing with the problem of counterfeit drugs, emphasised the importance of electronic track & trace technology to ensure the safety of the supply of medicines. The FDA implemented the use of RFID (Radio Frequency Identification) technology to be the standard technology in tracking and tracing pharmaceutical products in 2007. RFID is a kind of technology which by using radio frequencies allows the automatic identification & data capture of a product. Under this technology, usually a unique or an exclusive type of identifier and some additional information is attached with the product using a device called as microchip.
This information can be read and interpreted by using a wireless device called an RFID reader, which uses radio frequencies to read an electronic tag attached to the product and identifies this unique identifier. However, implementing such a system in the pharmaceutical industry, some basic industry standards, as well as the necessary IT infrastructure first had to be set up. The RFID system will now be implemented under the Prescription Drug Marketing Act (1987). Although strongly favoured by the FDA and the US pharmaceutical industry, there are some issues involved with using RFID technology. First of all, it is quite costly and another issue is regarding the patient’s privacy. Further, in the USA, some medicines are packed in smaller packs by the pharmacists and in these cases a bar code system and RFID does not allow total control of the product. In Europe, there is a unit of use pack which allows the total control of the supply chain. Moreover, most companies are still hesitant in attaching the RFID tags to pharmaceutical products as they are still waiting for maturing of technical standards. The war against the counterfeit medicines is slowly shifting into full gear in the USA, as the government has also formed a new law making this counterfeit medicines issue a criminal offence with the offender facing punishment of up to life imprisonment, depending on the severity of patient suffering.
Product tracking for supply chain efficiency and protection
In present times, pharmaceutical companies and regulatory agencies are very concerned about fraud and counterfeiting issues in the whole supply chain network especially when the medicines are getting expensive. The government plays a very important role in protecting people from counterfeit drugs by introducing regulations and laws covering the whole pharmaceuticals supply chain which puts a check at each and every stage, starting right from the production facility. In the last five years, the technology used for tracking pharmaceutical products has been developed and upgraded many times due to technological advancements. This has led to many possibilities like tracing and tracking these products down to an item level. RFID technology, scanning technology, 2D matrix codes and sophisticated databases have enormously helped in offering more accountability all over the supply chain.
Therefore, the emergence of track & trace systems for drugs is becoming a necessity and due to this reason this has become a legal requirement in many countries. Different methods are given importance in different countries depending on the requirements and packaging standards of drugs. While in Europe 2D data matrix codes are given preference, in the USA, RFID technology is the preferred one. It is to be noted that RFID is considered to have more advantages than the other technologies as it can also monitor other conditions like temperature when drugs are transported from one place to another. So in order for the supply chain to be robust, these tracking and tracing technologies have to be in place.
Download the full article for free:
Current legislative and regulatory infrastructure - in the context of pharmaceutical product tracking
Depending upon the various types of drug packs and formats, there are various problems associated with the tracking and tracing of pharmaceutical products especially when tracking a single item. In Europe, blister packs are used, while in the USA containers of tablets are used and the information is coded on the container, not on a per item kind of basis.
Depending upon the various types of drug packs and formats, there are various problems associated with the tracking and tracing of pharmaceutical products especially when tracking a single item. In Europe, blister packs are used, while in the USA containers of tablets are used and the information is coded on the container, not on a per item kind of basis.
Freitag, 2. September 2011
Effective Information Management to Aid Regulatory Submissions
Donnerstag, 1. September 2011
Pharma Sales Force: Rückblick & Eindrücke aus 2010
Zum sechsten Mal fand die Pharma Sales Force im Oktober 2010 in Berlin statt. Über 100 Teilnehmer haben die Pharma Sales Force 2010 genutzt, um sich über aktuelle Herausforderungen im Pharmavertrieb auszutauschen.
Intensives Networking
Wie gewohnt kam auch das Networking nicht zu kurz: Der Kongress bot zum offenen Austausch ausgiebige Gelegenheiten an. Und auch im Anschluss konnten Themen und Gespräche in angenehmer Atmosphäre vertieft werden.
Kundenstimmen
"Wenn du Sales-Verantwortung hast – hingehen!"
Michael Esther, Verkaufsleiter Deutschland BU Onkologie & Hospital, Riemser Arzneimittel AG
"Hochwertige Konferenz mit vielen Entscheidern, die fest in unserem Marketingplan gebucht ist"
Roger Schramm, Account Executive Retail & Manufacturing, SPSS GmbH
"Geballtes Know-how auf hohem Niveau."
Matthias Diessel, head of Business Development, easyApotheke AG
------------------------------------------------------------------------
Mehr Eindrücke von der Pharma Sales Force 2010 gibt es in dem Impressionen-Video.
Sie wollen die Pharma Sales Force 2011 auf keinen Fall verpassen? Mehr Informationen sowie das exklusive Programm finden Sie hier.
Mehr als 30 Fachvorträge, Round-Table-Diskussionen und Workshops zu den Themen Market Access, Marketing und Vertrieb boten die Möglichkeit zum Benchmarking der eigenen Konzepte und Strategien.
Intensives Networking
Wie gewohnt kam auch das Networking nicht zu kurz: Der Kongress bot zum offenen Austausch ausgiebige Gelegenheiten an. Und auch im Anschluss konnten Themen und Gespräche in angenehmer Atmosphäre vertieft werden.
Kundenstimmen
"Wenn du Sales-Verantwortung hast – hingehen!"
Michael Esther, Verkaufsleiter Deutschland BU Onkologie & Hospital, Riemser Arzneimittel AG
"Hochwertige Konferenz mit vielen Entscheidern, die fest in unserem Marketingplan gebucht ist"
Roger Schramm, Account Executive Retail & Manufacturing, SPSS GmbH
"Geballtes Know-how auf hohem Niveau."
Matthias Diessel, head of Business Development, easyApotheke AG
------------------------------------------------------------------------
Mehr Eindrücke von der Pharma Sales Force 2010 gibt es in dem Impressionen-Video.
Sie wollen die Pharma Sales Force 2011 auf keinen Fall verpassen? Mehr Informationen sowie das exklusive Programm finden Sie hier.
Mittwoch, 10. August 2011
Engineer your way to increased productivity of your sales force
Learn how you can apply Six Sigma to your sales force to increase productivity! In this Profit through Process podcast, Genna Weiss of Six Sigma IQ, speaks with Justin Hitt, Strategic Relations Consultant for JWH Consolidated Inc., who discusses how Six Sigma and other engineering processes can help complement traditional methods of increasing selling productivity and establish accountable, consistent and measurable results for your sales person’s performance.
The complete interview has been recorded as a podcast. You can listen to it here. It is also available as a download here.
The complete interview has been recorded as a podcast. You can listen to it here. It is also available as a download here.
Montag, 8. August 2011
Exclusive Podcast Series: Preclinical to clinical translation - the "tool" box
In our exclusive three-part podcast series, Prof. Martin Wehling, Managing Director at the University of Heidelberg’s Institute for Experimental & Clinical Pharmacology, speaks about current developments and challenges in translational medicine today.
Follow the links to download the podcast or to listen online:


Preclinical to clinical translation - the “tool box” (Part 1) In part one of our three-part podcast series, Prof. Martin Wehling, Managing Director at the University of Heidelberg’s Institute for Experimental & Clinical Pharmacology, speaks about current developments and challenges in translational medicine today.
Preclinical to clinical translation - the “tool box” (Part 2) In part two of our three-part podcast series, Prof. Wehling speaks about the standardized translational “tool box”, the current efficacy of physiologically based pharmacokinetic modelling (PBPK), and the relevance of biomarkers to translational processes.
Preclinical to clinical translation - the “tool box” (Part 3) In the third and final part of our podcast series on the preclinical to clinical translation tool box, Prof. Wehling gives insight into the role of pharmaceutical industry, joint public-private ventures and the future of Preclinical to clinical translation.
Follow the links to download the podcast or to listen online:
Preclinical to clinical translation - the “tool box” (Part 2) In part two of our three-part podcast series, Prof. Wehling speaks about the standardized translational “tool box”, the current efficacy of physiologically based pharmacokinetic modelling (PBPK), and the relevance of biomarkers to translational processes.
Preclinical to clinical translation - the “tool box” (Part 3) In the third and final part of our podcast series on the preclinical to clinical translation tool box, Prof. Wehling gives insight into the role of pharmaceutical industry, joint public-private ventures and the future of Preclinical to clinical translation.
Dienstag, 2. August 2011
Welche Konsequenzen hat das AMNOG auf die Vetriebsstrategien der deutschen Pharmaindustrie?
Von Seiten der Pharmaindustrie wurde die Entstehung des Arzneimittelneuordnungsgesetzes (AMNOG) kritisch begleitet. Vor allem die Regelungen zur frühen Nutzenbewertung stehen nach wie vor in der Kritik. In einem exklusiven Interview mit IQPC spricht Dr. med. Steffen Wahler, Vice President Clinical Outcomes & Reimbursement bei der Iroko Cardio GmbH, über die Konsequenzen, die die Neuordnung für die Entwicklung innovativer Arzneimittel hat.
Sein bisheriges Fazit zur Umsetzung des neuen Gesetzes fällt eher kritisch aus: „Es ist noch nichts passiert, da noch kein einziges Produkt durch das Raster des AMNOG endgültig gelaufen ist und man von daher keine endgültigen Aussagen machen kann“. Außerdem seien die an die Industrie gestellten Anforderungen, um ein Produkt auf den deutschen Markt zu bringen, sehr komplex. Darüber hinaus gibt es starke formale und inhaltliche Abweichungen zum europäischen und weltweiten Verständnis von „Dossiers“. Für den nationalen Markt seien die vielen üblichen Sonderaufwendungen im Zuge dessen für eine sinnvolle Preisfindung wenig hilfreich.
Des Weiteren spricht Dr. Wahler über potenzielle Probleme in der Preisverhandlung zwischen Industrie und GKV-Spitzenverband. So gibt er schließlich Hinweise für eine gelungene Unternehmensaufstellung, damit die Chancen des AMNOG zum Tragen kommen.
Um das gesamte Interview zu hören, klicken Sie hier. Weitere Informationen, Artikel und das ausführliche Konferenzprogramm zum 7. Jahresforum Pharma Sales Force 2011 finden Sie auf der Website.
Sein bisheriges Fazit zur Umsetzung des neuen Gesetzes fällt eher kritisch aus: „Es ist noch nichts passiert, da noch kein einziges Produkt durch das Raster des AMNOG endgültig gelaufen ist und man von daher keine endgültigen Aussagen machen kann“. Außerdem seien die an die Industrie gestellten Anforderungen, um ein Produkt auf den deutschen Markt zu bringen, sehr komplex. Darüber hinaus gibt es starke formale und inhaltliche Abweichungen zum europäischen und weltweiten Verständnis von „Dossiers“. Für den nationalen Markt seien die vielen üblichen Sonderaufwendungen im Zuge dessen für eine sinnvolle Preisfindung wenig hilfreich.
Des Weiteren spricht Dr. Wahler über potenzielle Probleme in der Preisverhandlung zwischen Industrie und GKV-Spitzenverband. So gibt er schließlich Hinweise für eine gelungene Unternehmensaufstellung, damit die Chancen des AMNOG zum Tragen kommen.
Um das gesamte Interview zu hören, klicken Sie hier. Weitere Informationen, Artikel und das ausführliche Konferenzprogramm zum 7. Jahresforum Pharma Sales Force 2011 finden Sie auf der Website.
Freitag, 15. Juli 2011
Wie sollten Unternehmen sich aufstellen, damit die Chances des AMNOG zum Tragen kommen?
Der Podcast kann kostenlos hier angehört und gedownloaded werden.
Sie möchten Herrn Dr. Steffen Wahler gerne live erleben? Besuchen Sie die Pharma Sales Force 2011, wo Dr. Steffen Wahler und viele weitere namhafte Referenten sprechen werden. Das Konferenz-Programm sowie weitere Informationen finden Sie hier.
Donnerstag, 14. Juli 2011
Pharma Execs Confess Innovation Is Lacking
An article By Ed Silverman // (Pharmalot)
When the going gets tough, do the tough know now to innovate? Apparently not. At least that’s what a bunch of pharma execs confess in a new survey that finds only 54 percent - including those who admit to having poor or ineffective innovation strategies - consider innovation to be a leading priority. And only 49 percent rank their overall innovation strategy as just moderately effective, at best.
More specifically, improving innovation was cited as the single most important priority that will define success by 16 percent, while 38 mentioned this is a one of a handful of top priorities. Interestingly, 26 percent reported that change is important, but really just one priority among many others. And 11 percent say change would be good, but it is not a priority. And 7 percent say ‘why change?’
Meanwhile, just 47 percent report their R&D model is capable of meeting corporate needs and only 42 percent say their strategy is more than moderately successful at replenishing the pipeline. These sobering results reflect comments from 282 senior execs, including 58 percent from the c-suite, by the Economist Intelligence Unit and was done at the behest of Quintiles, the clinical research organization.
“In any other industry you can measure using metrics, but you can’t really do that in this industry,” Peter Hongaard Andersen, exec vp for research at Lundbeck, tells the questionnaires. Instead, potential improvements need to be assessed against non-tangible criteria, such as measuring the quality of efforts before knowing if a pay off exists. “That is why we are all struggling to get this right.”
But what are the impediments to improving innovation? Not surprisingly 47 percent cited cost as a leading barrier, followed by 38 percent who pointed to the time involved in product development and 33 percent who fault regulatory restrictions. However, cultural attachment to existing ways and a lack of talent were cited by 24 percent. And difficult corporate structures were mentioned by 21 percent.
“Right now the industry is very much driven by fear rather than by ambition,” Paion ceo Wolfgang Soehngen tells the questionnaires. He acknowledges that there are legitimate issues that make innovation difficult to achieve. But, he adds, these are “partially fact, partially an excuse.”
The survey found that drugmakers and biotechs are experimenting with a number of possible improvements, but none of these strategies is becoming widely popular within their organizations. In fact, Nine different ideas have each been adopted at more than 20 percent of the companies, but the most popular were only taken on by one-third of the respondents.
When it comes to finding ideas, here’s an interesting contrast: over the last three years, 59 percent of employees in clinical development at device makers, generic makers and service providers cite doctors and medical experts as sources, while 41 percent point to academic research and 35 percent named patients and patients groups. The rest of the employees have differing views: 51 percent cited internal R&D; 44 percent named existing intellectual property and 34 percent pointed to doctors.
In biopharma, academic research was cited as the second most common source of ideas over the coming three years - 38 percent, to be exact, while only 24 percent of other employees pointed to such research. Internal R&D remains the leading source of innovation as a whole, cited by 60 percent, but over the next three years, just 46 percent of the execs say internal R&D will be a good source.
Meanwhile 63 percent of those who believe they have effective innovation programs say they are successfully using open innovation, compared with 35 percent of the rest of the respondents. Which barriers are mentioned? A lack of certainty over the resulting intellectual property, difficulty in coordinating the process, and research costs that can impede effective open collaboration.
When asked how well their companies use data to support its product innovation, both internal and external data - 34 percent say they use internal data very well, but only 21 percent acknowledged making similar use of external data. All totaled, 51 percent say sharing data across companies is either very useful or simply useful.
By the way, over the last three years, 37 percent of execs who say their innovation programs are very effective have adopted new technology to access and mine data, and 33 percent have invested in technology to speed the way that drug candidates are filtered. This compares with 22 percent of those who do not describe their innovation efforts as effective.
The findings maintain this correlates to success - 67 percent of the so-called innovation leaders say they use internal company data to support innovation very well, compared with 25 percent of the rest; and 38 percent say the same about external data, compared with 17 percent among the others.
But how does one go about creating a good innovation environment? Consider rewards. More of the self-proclaimed innovation leaders offer financial rewards for contributions - 53 percent compared with 29 percent. And 47 percent of those with who rate their innovation systems as very effective also provide recognition for contributions to innovation, compared with 39 percent of the others.
More specifically, improving innovation was cited as the single most important priority that will define success by 16 percent, while 38 mentioned this is a one of a handful of top priorities. Interestingly, 26 percent reported that change is important, but really just one priority among many others. And 11 percent say change would be good, but it is not a priority. And 7 percent say ‘why change?’
Meanwhile, just 47 percent report their R&D model is capable of meeting corporate needs and only 42 percent say their strategy is more than moderately successful at replenishing the pipeline. These sobering results reflect comments from 282 senior execs, including 58 percent from the c-suite, by the Economist Intelligence Unit and was done at the behest of Quintiles, the clinical research organization.
“In any other industry you can measure using metrics, but you can’t really do that in this industry,” Peter Hongaard Andersen, exec vp for research at Lundbeck, tells the questionnaires. Instead, potential improvements need to be assessed against non-tangible criteria, such as measuring the quality of efforts before knowing if a pay off exists. “That is why we are all struggling to get this right.”
But what are the impediments to improving innovation? Not surprisingly 47 percent cited cost as a leading barrier, followed by 38 percent who pointed to the time involved in product development and 33 percent who fault regulatory restrictions. However, cultural attachment to existing ways and a lack of talent were cited by 24 percent. And difficult corporate structures were mentioned by 21 percent.
“Right now the industry is very much driven by fear rather than by ambition,” Paion ceo Wolfgang Soehngen tells the questionnaires. He acknowledges that there are legitimate issues that make innovation difficult to achieve. But, he adds, these are “partially fact, partially an excuse.”
The survey found that drugmakers and biotechs are experimenting with a number of possible improvements, but none of these strategies is becoming widely popular within their organizations. In fact, Nine different ideas have each been adopted at more than 20 percent of the companies, but the most popular were only taken on by one-third of the respondents.
When it comes to finding ideas, here’s an interesting contrast: over the last three years, 59 percent of employees in clinical development at device makers, generic makers and service providers cite doctors and medical experts as sources, while 41 percent point to academic research and 35 percent named patients and patients groups. The rest of the employees have differing views: 51 percent cited internal R&D; 44 percent named existing intellectual property and 34 percent pointed to doctors.
In biopharma, academic research was cited as the second most common source of ideas over the coming three years - 38 percent, to be exact, while only 24 percent of other employees pointed to such research. Internal R&D remains the leading source of innovation as a whole, cited by 60 percent, but over the next three years, just 46 percent of the execs say internal R&D will be a good source.
Meanwhile 63 percent of those who believe they have effective innovation programs say they are successfully using open innovation, compared with 35 percent of the rest of the respondents. Which barriers are mentioned? A lack of certainty over the resulting intellectual property, difficulty in coordinating the process, and research costs that can impede effective open collaboration.
When asked how well their companies use data to support its product innovation, both internal and external data - 34 percent say they use internal data very well, but only 21 percent acknowledged making similar use of external data. All totaled, 51 percent say sharing data across companies is either very useful or simply useful.
By the way, over the last three years, 37 percent of execs who say their innovation programs are very effective have adopted new technology to access and mine data, and 33 percent have invested in technology to speed the way that drug candidates are filtered. This compares with 22 percent of those who do not describe their innovation efforts as effective.
The findings maintain this correlates to success - 67 percent of the so-called innovation leaders say they use internal company data to support innovation very well, compared with 25 percent of the rest; and 38 percent say the same about external data, compared with 17 percent among the others.
But how does one go about creating a good innovation environment? Consider rewards. More of the self-proclaimed innovation leaders offer financial rewards for contributions - 53 percent compared with 29 percent. And 47 percent of those with who rate their innovation systems as very effective also provide recognition for contributions to innovation, compared with 39 percent of the others.
Dienstag, 5. Juli 2011
Green Solutions for Cold Chains
As the world's focus shifts towards reducing carbon emissions, the pharmaceutical industry finds itself facing a dilemma in maintaining strict safety standards while improving its environmental credentials. One of the key areas where this must be met head on is in the energy intensive field of temperature controlled distribution, where a breach in the cold chain could severely reduce the efficacy of a drug and as such have a negative effect on patient health.
Speaking to Next Generation Pharmaceuticals, Richard Harrop, commercial and technical manager of SCA Cool Logistics, said: "Environmental accountability is already bringing considerations regarding recyclability, carbon emissions and energy cost. Cold chain is one part that can be re-evaluated from a green standpoint."
Packaging solutions
As Harrop explained, there are already a number of greener solutions on the market which allow companies to reduce the carbon footprint of their cold chain.
Biodegradable and recyclable packaging materials are increasingly being looked at to provide more environmentally friendly solutions, which do not compromise on the safety of the products.
GREENBOX was one example provided by Harrop, which is made from 100 percent recyclable materials and can be reused, meaning fewer boxes have to be produced, cutting the amount of carbon produced by manufacturing processes. Reducing the overall size and weight of the packaging is also been seen as a way of making cold chains greener, while reducing transport costs.
"Blister packages, for example, are shipped as fully loaded packages, ready for immediate distribution by pharmacists. Additionally, from a structural design perspective, they can be stacked, stored, and shipped more efficiently than standard amber vials," Dr. Ted Lithgow, president, MWV Healthcare, writing for Healthcare Packaging, explained.
Suppliers to major pharmaceutical firms should also take note of this trend. The Carbon Disclosure Project supply chain report released last year revealed suppliers are increasingly being expected to demonstrate their environmental credentials.
Read more about implementing greener cold chain solutions, download the full article here.
Speaking to Next Generation Pharmaceuticals, Richard Harrop, commercial and technical manager of SCA Cool Logistics, said: "Environmental accountability is already bringing considerations regarding recyclability, carbon emissions and energy cost. Cold chain is one part that can be re-evaluated from a green standpoint."
Packaging solutions
As Harrop explained, there are already a number of greener solutions on the market which allow companies to reduce the carbon footprint of their cold chain.
Biodegradable and recyclable packaging materials are increasingly being looked at to provide more environmentally friendly solutions, which do not compromise on the safety of the products.
GREENBOX was one example provided by Harrop, which is made from 100 percent recyclable materials and can be reused, meaning fewer boxes have to be produced, cutting the amount of carbon produced by manufacturing processes. Reducing the overall size and weight of the packaging is also been seen as a way of making cold chains greener, while reducing transport costs.
"Blister packages, for example, are shipped as fully loaded packages, ready for immediate distribution by pharmacists."
Dr. Ted Lithgow, president, MWV Healthcare
Dr. Ted Lithgow, president, MWV Healthcare
"Blister packages, for example, are shipped as fully loaded packages, ready for immediate distribution by pharmacists. Additionally, from a structural design perspective, they can be stacked, stored, and shipped more efficiently than standard amber vials," Dr. Ted Lithgow, president, MWV Healthcare, writing for Healthcare Packaging, explained.
Suppliers to major pharmaceutical firms should also take note of this trend. The Carbon Disclosure Project supply chain report released last year revealed suppliers are increasingly being expected to demonstrate their environmental credentials.
Read more about implementing greener cold chain solutions, download the full article here.
| Tip: Download free whitepapers and articles for Cold Chain and Cool Chain transportation, click here. |
Montag, 4. Juli 2011
Keeping the Pharma Sales Door Open
Daniel Schick, Executive Director, Commercial Affairs & Key Account Management bei Janssen-Cilag, spricht mit Pharma IQ über die aktuellen Herausforderungen im Pharma Sales. Er spricht über die drastischen Veränderungen im deutschen Gesundheitsmarkt und die daraus resultierenden Trends, die jetzt beobachtet werden.
Freitag, 1. Juli 2011
Effizienzpotenziale im Pharmavertrieb ausschöpfen
Zum 7. Jahresforum „Pharma Sales Force“ vom 17. – 20. Oktober 2011 in Berlin kommen erneut Marketing- und Vertriebsverantwortliche aus der Pharmaindustrie sowie Vertreter von Verbänden, Krankenkassen und anderen wichtigen Stakeholdern des deutschen Gesundheitsmarktes zusammen. Diskutiert werden aktuelle Herausforderungen für Market Access, Marketing und Vertrieb, die das alte Kommerzialisierungsmodell der Industrie auf den Prüfstand stellen.
Schwerpunkte der diesjährigen Veranstaltung sind:
• Auf der Suche nach dem New Commercial Model – Müssen sich Marketing und Vertrieb neu erfinden?
• Effizienz- und Wertschöpfungspotenziale im Vertrieb realisieren: Welche Konzepte sind tatsächlich zielführend?
• Market Access und frühe Nutzenbewertung – Wie soll sich die Industrie auf die Konsequenzen von AMNOG vorbereiten?
• CRM, Closed Loop Marketing, Social Media: Wo passt welche Multi Channel Strategie?
• Key Account Management: Hat die Umstellung auf KAM-Strukturen die gewünschten Erfolge gebracht?
Zusätzlich zu über 10 Stunden intensivem Networking, Panel Discussions und interaktiven Brainstorming Sessions erwartet die Teilnehmer mehr als 25 Erfahrungsberichte zu den Themen Commercial & Sales Excellence und den Konsequenzen des AMNOG u.a. von folgenden Unternehmen:
• Pfizer Pharma GmbH
• INTENDIS GmbH
• Bayer Vital GmbH
• Bristol-Myers Squibb GmbH & Co. KG
• B. Braun Melsungen AG
• Becton Dickinson GmbH
• MSD Sharp & Dohme GmbH
• Gemeinsamer Bundesausschuss
• Daiichi Sankyo Deutschland GmbH
• AstraZeneca Deutschland GmbH
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