Pharma 2020: Supplying the future

A recent report by PricewaterhouseCoopers' (PwC's) Pharma 2020 series, Supplying the future: Which path will you take?, identified trends that will change the way drugs are distributed in the coming years. The packaging and labelling will take new routes -

Which path will you take?
The link between laboratory and the marketplace is complex and needs a thorough revision. With most pharma companies this field is under-utilised, inefficiently organised and ill-equiped to cope with the new products being released in the future. The new report by PwC predicts that in order to meet the demands of a fast evolving marketplace and the shift from patient to outcome, the pharma supply chain will need to undergo a radical overhaul.

Numerous forces are reshaping the environment in which the industry operates and dictating the need for a different sort of supply chain


By 2020, the more diverse product types and therapies with shorter product lifecycles; new ways for assessing, approving and monitoring medicines; increasing emphasis on outcomes; new modes of delivering healthcare where the care is pushed into the community and where access to information on patients will become as important as the products themselves; the growing importance of emerging markets; a greater public scrutiny impacting the ability to manage risk and compliance; and, tougher environmental controls and regulations will oblige companies to strategically reassess their supply chain approach.

Timely access to various emerging technologies will increase the efficiency of the manufacturing and distribution functions

New technologies are emerging to help pharma companies manufacture a wider and more complex range of medicines, distribute them and also to speed the interface with the patient and getting closer than ever.

Collaboration between the parties involved in the healthcare provision will contribute to make the industry more efficient

The supply chains for designing, manufacturing and distributing pharmaceuticals and medical devices plus those providing healthcare services will integrate so that all partners can see the full picture and help them plan ahead more accurately and cost-effective.

What route should companies take?
There are two options for companies focusing on specialist therapies and treatments for orphan diseases and two options for companies focusing on mass-market medicines. Most companies will fall into one of those options although large players may cover both ends of the spectrum.

Curious? Read more in this report by PwC:  Pharma 2020: Supplying the future to find out more...

INTERESTED IN LEARNING MORE ABOUT THIS TOPIC? Strategisches Produktionsmanagement  in der Pharmazeutischen Industrie Don't miss the "Strategisches Produktionsmanagement in der Pharmazeutischen Industrie" Congress, taking place 27-29 June 2011 at the Pullmann Schweizerhof Hotel in Berlin, Germany. --> DOWNLOAD THE FREE BROCHURE